The Director/Manager is a critical, high-impact role on Green Street’s fast-paced, collaborative, and revenue-driven marketing team. This position is ideal for a motivated marketer who thrives on measurable outcomes and wants to shape a demand engine that fuels our commercial organization’s growth. You will orchestrate multi-channel programs, optimize pipeline performance, and help scale a world-class marketing function in line with Green Street’s ambitious global vision.

We’re seeking a data-driven, ROI-obsessed marketer with proven experience in growth and demand generation—someone who uses experimentation, analytics, and creativity to accelerate pipeline and revenue. The right candidate is proactive, curious, and relentlessly focused on impact.

• Lead Green Street’s global demand generation strategy to generate qualified leads, accelerate pipeline velocity, and increase revenue—across paid, organic, and outbound-supported channels
• Own multi-channel mix and performance, ensuring we double down on what scales and eliminate investments that don’t
• Design, test, and optimize programs using A/B and multivariate experiments to improve conversion, creative, messaging, segmentation, and channel efficiency
• Collaborate closely with Product Marketing, Sales, Marketing Ops/RevOps, and Content to bring campaigns to life—including persona-based cadences, landing pages, emails, webinars, and integrated campaigns
• Employ a global and regional strategy to deliver high-quality leads and MQL→SQL→Pipeline conversion aligned to each market’s needs
• Deeply understand buyers, personas, pain points, and use cases to tailor full-funnel experiences across channels
• Continuously audit and strengthen existing demand programs, providing recommendations on where to invest, where to shift spend, and what to sunset—always tied to pipeline-to-revenue outcomes
• Partner with Marketing Ops/RevOps to define and monitor funnel KPIs, attribution, performance dashboards, and pipeline diagnostics
• Develop passion for our business/products and thorough knowledge of our customer types and their personas, use cases, and pain points to serve as team subject matter expert (SME)

• 6–10+ years of experience in growth marketing or demand generation with a track record of driving measurable revenue impact
• Proven ability to architect and optimize multi-channel campaigns (paid, ABM, content, webinars, events, email, website)
• Demonstrated experience in partnering with Sales to align targets, qualify leads, and accelerate pipeline
• Expert understanding of Salesforce, marketing automation platforms (HubSpot preferred), and enrichment/intent technologies; familiarity with integrations across the GTM stack
• Strong analytical and problem-solving skills with experience building dashboards and interpreting funnel performance data
• Highly organized, strategic thinker capable of managing multiple initiatives in a fast-moving environment while keeping a strong big-picture view
• Experience managing agencies, creative resources, and channel partners
• Experience or interest in commercial real estate, financial markets, or B2B SaaS is a plus; we value diverse professional backgrounds

In addition to the posted base salary range, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Green Street will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Green Street is a forward-thinking real assets company at the forefront of transforming the commercial real estate market with cutting-edge predictive analytics, data-driven insights, and actionable intelligence. With over 40 years of expertise, Green Street empowers investors, lenders, banks, and industry stakeholders across the U.S., Canada, Europe and Asia to make optimized investment and strategic decisions. To learn more, please visit www.greenstreet.com.

The success of Green Street is directly attributable to the strength of our people. A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectives makes our insights even stronger. We’re building a company culture where differences are celebrated and valued.

Green Street is an Equal Opportunity Employer

Green Street does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.