The Marketing, Data & Lead Generation Executive will play a central role in expanding IJGlobal’s market intelligence, driving audience growth, and supporting pipeline development for both complimentary and commercial delegate sales across IJGlobal’s conferences and awards programmes.

This hybrid role combines data research, lead generation, and digital marketing execution, ensuring that the right audiences are identified, qualified, engaged, and converted through targeted outreach and owned marketing channels. Approximately 70% of the role is focused on data, research, and lead generation, with 30% dedicated to digital marketing activity in support of conferences and awards.

The role supports two key audience types:

1. Complimentary / VIP Audiences

• Limited Partners (LPs)
• General Partners (GPs) – equity-side investors
• Developers – across energy, digital, transport, and broader infrastructure
• Investment Consultants

2. Commercial / Paid Audiences

• Advisors – legal, technical, financial, and transaction advisory firms
• Lenders – banks, institutional lenders, multilaterals, and private credit providers
• Service Providers – technology, engineering, insurance, ratings, and consulting companies

The ideal candidate combines data mining, market mapping, audience strategy, and digital marketing execution to deliver high-quality lead lists and marketing outputs that directly support attendance, engagement, and revenue objectives.

• Data, Research & Lead Generation (c.70%)

  • Conduct structured research to identify potential attendees and buyers across LPs, GPs, developers, lenders, advisors, and service providers.
  • Map organisational structures to identify relevant decision-makers by role, seniority, geography, sector focus, and investment strategy.
  • Build, maintain, and continuously refine robust datasets aligned to each event’s thematic focus and commercial objectives.
  • Qualify leads based on relevance, seniority, likelihood to attend, and revenue-generating potential.
  • Track and manage data hygiene, including bounced contacts, opt-outs, and changing market intelligence.
  • Provide targeted, segmented lead lists to Audience Development and Sales teams to support invitation strategy and delegate sales.
  • Collaborate with Compliance and Legal to ensure all data usage aligns with GDPR, consent frameworks, and internal data governance policies.
  • Work closely with Marketing Operations to ensure data is accurately segmented, tagged, and uploaded across CRM and marketing platforms.

   

  Digital Marketing & Audience Promotion (c.30%)

  • Execute digital marketing activity to support conference and awards promotion across owned channels.
  • Organic social media posting, including:
  • Event awareness and registration messaging
  • Session, agenda, and topic highlights
  • Speaker, sponsor, and judge announcements
  • Countdown and reminder posts aligned to key milestones
  • Update event website pages, including:
  • Event overviews and value propositions
  • Target audience definitions and attendee breakdowns
  • High-level themes, topics, and sector coverage
  • Speaker, sponsor, and partner visibility
  • Support with email marketing, including:
  • Event launch and awareness emails
  • Session, speaker, sponsor, and judge promotion
  • Targeted communications to priority audience segments
  • Work with internal stakeholders to ensure digital content reflects the right audience focus, messaging, and commercial priorities.
  • Use data insights to inform marketing targeting, messaging, and channel prioritisation.

• Experience in data research, lead generation, market intelligence, or audience development, ideally within events or B2B environments.
• Demonstrated exposure to digital marketing channels, including websites, email marketing, and organic social media.
• Strong analytical mindset with excellent attention to detail and data accuracy.
• Ability to understand complex market ecosystems, including LP/GP structures, project finance, and the infrastructure value chain.
• Highly organised with the ability to deliver high volumes of research and marketing activity under tight deadlines.
• Clear communicator with the ability to translate data into actionable insights for sales and marketing teams.
• Experience within financial services, infrastructure, private markets, energy, or investment-related sectors preferred.

In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements). Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Green Street will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in Bulgaria without the need for visa sponsorship now or in the future.

The current offer:

• Hybrid Office Model: 3 days per week (Tuesday - Thursday) in office in Sofia, 2 days remote
• Working Hours: 9:00am – 6:00pm EEST
• Social Benefits: Additional health & life insurance, food voucher and Multisport card

Green Street is a forward-thinking real assets company at the forefront of transforming the commercial real estate market with cutting-edge predictive analytics, data-driven insights, and actionable intelligence. With over 40 years of expertise, Green Street empowers investors, lenders, banks, and industry stakeholders across the U.S., Canada, Europe and Asia to make optimized investment and strategic decisions. To learn more, please visit www.greenstreet.com.

The success of Green Street is directly attributable to the strength of our people. A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectives makes our insights even stronger. We’re building a company culture where differences are celebrated and valued.

Green Street is an Equal Opportunity Employer

Green Street does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.